College Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View ArticleNumber of ‘Cyberchondriacs’– Online Health Info Seekers – Levels off
Some 150 million people have gone online to obtain healthcare information – 66% of all adults, and 81% of those who are online – but that 2008 number is down from 2007’s 160 million, according to an...
View ArticleWomen Happy Overall, Want More Help at Home and Better Sex
Nearly all US women (94%) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the...
View ArticleTop 10 Automotive-Classifieds Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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